PEPSI is celebrating generations past and present in its latest campaign.
The world-renowned cola-flavoured beverage is paying tribute to four iconic eras ranging from the 1940s to the 1980s, with the release of four limited edition retro can designs for its Celebrating Every Generation campaign.
“The Celebrating Every Generation campaign is a true testament to the Pepsi legacy in Malaysia, and around the world,” said Santharuban T. Sundaram, vice president of marketing at Etika Sdn Bhd, the exclusive PepsiCo franchise holder for Malaysia.
He added: “Being a household name, we wanted to commemorate this heritage together with Malaysians, and what better way than to bring back these iconic designs for us to share and celebrate the nostalgia with family and friends.
“I’m sure the younger generation would also be able to appreciate these retro designs.”
Consisting of four designs spanning 40 years – the 1940s, 1950s, the 1960s, and 1980s – each design comes with its own story.
The 1940s design ‘hit the spot’ for the generation that worked its way through the Great Depression. For them, Pepsi represented the welcome comfort of home that anybody with a nickle could appreciate.
The 1950s design popped open Pepsi’s fizziest slogan ‘More Bounce to the Ounce’, against a backdrop of bobby-soxers jitterbugging to the new sounds of Buddy Holly and Elvis.
The 1960s design welcomed the Pepsi generation, with the introduction of its iconic red, blue and white bottlecap logo placed on a can against a graphic blue stripes background – a nod to the era where drinking from the bottle was a norm.
Each of these designs is limited to selected retailers. Petronas Kedai Mesra carries the 1940s can design, Shell Select the 1950s design, 7-Eleven the 1960s design, and a special four-can pack can be found at Tesco hypermarkets.
While fans will appreciate these vintage, yet still hip, can designs, they can rest assured that what’s inside is still the same refreshing, thirst-quenching cola taste that they love.
“Pepsi is a brand that we have all grown up with, and this time, we hope to make the experience even more special to create unforgettable moments,” said Santharuban.
Besides coming out with these retro design cans, Pepsi is also running a Pepsi Retro Contest, in special collaboration with the Pestle and Mortar Clothing Company, from now till Nov 15.
The brand is giving away weekly prizes that include exclusive money-can’t-buy Pepsi merchandise. These included 600 pieces of Pepsi T-shirts, and 600 pieces of Pepsi hoodies which have already been snagged by winners in the first two weeks.
Still up for grabs are 600 pieces of Pepsi caps and 1,000 units of Pepsi glasses with special vintage designs awaiting week three and four winners.
To win these exclusive prizes, just purchase any Pepsi products in a single receipt at participating outlets within the contest week, answer a simple question and send the answer via WhatsApp to 012-6718310, together with your details and a clear photo of the whole original receipt as proof of purchase.
The participant who submits the highest number of entries daily, wins.
For every purchase of two Pepsi Regular cans 330ml or Pepsi Black cans 320ml, participants will be entitled to three entries; one bottle of Pepsi Regular PET 500ml or Pepsi Black PET 400ml is equivalent to two entries; whereas one bottle of Pepsi Regular/Pepsi Black PET 1.5L is equivalent to one entry.
So grab yourself a Pepsi, whether in can form of 320ml or 330ml, or PET bottle of 400ml, 500ml, or 1.5L. You can find them all across major retailers, hypermarkets, supermarkets, convenience stores and provision shops nationwide.
For more, visit http://www.etikaholdings.com/our-brands#Pepsi.